The Secret of Engaging Your Audience
When we have a group's attention we are in charge of a world-within-a-world. In the outside world our audience has problems - jobs, families, groceries to buy... and these problems are distractions. If we don't solve the distractions our message will be lost in the noise, so if we want to be heard by our audience, we need to inspire them to set aside these distractions by explaining how the speech fits into their larger world. This creates engagement.
The most common and effective method is to embed our world inside of theirs by explaining how the message solves their outside problems or makes their life e